A cookie is a small text file that a web server sends to your computer or mobile device when you visit a website. This file allows the website to remember certain information about your browsing activity. Cookies play a crucial role in enhancing your online experience by enabling websites to remember your preferences and tailor content specifically to you.

There are two main types of cookies: first-party and third-party cookies. First-party cookies are set by the website you are currently visiting. They are essential for the website’s functionality, helping it remember your preferences, login details, and other settings to provide a personalized experience.

On the other hand, third-party cookies are placed on your device by domains other than the website you are visiting. These cookies are often used for advertising and analytics purposes. They track your browsing behavior across different websites and create a profile of your interests. This information is then used to deliver targeted advertisements that are more relevant to you.

In addition to cookies, websites may also use other tracking technologies such as tags, pixels, and beacons (collectively referred to as “Tags”). These technologies serve similar purposes to cookies, allowing websites and third parties to monitor your interaction with advertisements and optimize the delivery of ads based on your preferences and behavior.

Most internet browsers offer controls that allow you to manage cookies and other tracking technologies. You can typically block both first-party and third-party cookies, as well as clear your browser’s cache if you choose to do so. Instructions for managing cookies can usually be found in the “help” section of your browser’s menu bar.

It’s important to note that disabling cookies may impact your ability to fully utilize the features and functionality of websites. For example, you may not be able to log in to certain services or save your preferences for future visits.

Even if you choose to reject cookies, it does not necessarily mean you will no longer see advertisements online. You may still encounter ads, but they are likely to be less relevant to your interests because they won’t be based on your browsing behavior.

When serving personalized ads, websites may collect specific data through cookies. This data can include your IP address, operating system type and version, device type (e.g., desktop or mobile), language preferences, web browser type, and in some cases, an email address in hashed form. These details help advertisers deliver ads that are more likely to resonate with you based on your device and browsing context.